
What Do We Stand For?
We've been watching the world change before our eyes, and we shared this with our community by email today. We thought probably it should live here as well, for the record.
We are nothing if not political at our core. After all, our vision is to be a game-changing force for good, empowering families to create a better future for all kids. We do it every day together with our customers, taking immediate action with the creation of every product that is a part of positive climate change initiatives and the donations that follow every purchase.
But we also stand for the safety and security of women, the protection of innocent children, the fair and ethical treatment and compensation of workers, the critical ongoing presence of diversity and inclusion efforts - we stand for equity and collaboration and community. We couldn't mean this more.
It's a time when we could feel hopeless. It's a time when we could feel scared. It's a time when we could get cynical. Or it's a time we can keep standing up - keep talking loudly, keep repeating what we believe, and keep trying to be a part of creating more good in this world.





✨ just the best kids clothes for the planet.
Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on (and for) the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.