We're on a mission to create the best kids clothes on the planet, driven by three fundamental impact-driving principles.
🧵 How it's made matters.
🚛 How it gets to you matters.
🔄 Where it goes next matters.
🧵how it's made matters.
We are committed to building a purposeful operating infrastructure that minimizes net new, long-term waste, avoids overproduction, and creates no human harm.
🍃 sustainable textiles
We focus our manufacturing around materials that either biodegrade over time, are made from recycled or upcycled materials, and/or can be recycled into new products. We exclusively produce our garments and accessories with non-toxic, low impact dyes that come from natural sources.
Our collection is primarily manufactured from:
GOTS certified organic cotton (basics)
The Global Organic Textile Standard (GOTS) certifies cotton fibres that meet rigorous standards. These fibres are certified as being grown without harmful toxins to maintain soil health and biologically diverse agriculture. We transform this super-textile into our organic cotton jerseys, rib, slub, french terry, and fleece.
Organic merino wool (knits)
Finer and softer than standard wool, renewable organic merino is a natural fibre that comes from Merino sheep. Merino is famous for its natural body temperature regulation and sweat-wicking properties, which keep little ones warm in the cold and cool when it's hot.
Recycled plastic bottles (upcycled sherpa fleece)
We use sherpa fleece made from recycled plastic bottles as a lining inside some of our winter knits to provide extra protection from the cold. This is a lower impact alternative that we recommend recycling at end-of-life.
Shipping, packaging, and marketing
The materials used in our packaging and distribution systems are recycled, compostable and/or recyclable.
ethical manufacturing
inventory planning
🚛 how it gets to you matters.
We create our long-lasting, hand-me-down-able garments with a planet-first promise. From the carbon offset shipping to the carbon neutralizing of the full operations to our climate positive ambition, we're all in.
carbon offset shipments
climate neutral certification
our climate positive ambition
🔄 where it goes next matters.
We make garments that can biodegrade or be recycled, and provide a platform for you to resell your outgrowns while they're still usable - reducing carbon impact again by up to 82%.
reshop preloveds
resell outgrowns
recycling at end-of-life
🌍 tread lightly, little ones.
We intend to tread lightly on this planet we call home. We are proud, active members of 1% for the Planet and are partnering with Climate Neutral to measure, offset, and reduce our carbon emissions at our home base in Toronto, Canada, and throughout our business operations on an annual basis. We are Carbon Neutral Certified.
Climate Neutral Certification is the global standard for companies achieving net zero carbon emissions, and we’re proud to join this family of leaders focused on doing the work needed to preserve our kids' future.
✨ just the best kids clothes for the planet.
Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on (and for) the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.