You will never find anything softer, snugglier or cozier for your kids' closet.

Why?

🧵 Our knit is proprietary and milled exclusively in Canada by us.
🚛 We use AZO-free dyes to colour our textiles (and only water-based inks when we print).
🔄 Softness matters, above all else.

The Cloud Collection

Effortless everyday: our perfect supersoft pieces for sunshiney days and year-round layering. Knit in our lightweight-but-durable 100% GOTS-certified organic cotton jersey, these are layering essentials that have been ethically and sustainably made for babies, toddlers, and kids.

The Mod Collection

Effortless everyday: get to know our elevated, wearable 100% GOTS-certified organic cotton slub. Looks like dressed up, feels like dressed down, this is ethically and sustainably made for babies, toddlers, and kids.

The Dreamy Collection

Plastic-free stretch: when you want that cuddly-comfy, moves-with-you feel without the plastic, it's time for our 100% GOTS-certified organic cotton rib. Made for naps, nighttime, and everything in between, this collection builds the shape-and-reshape-ability right into the construction of the fabric.

The Cozy Collection

A hug for every season: our all season, transition-weather-approved midweight french terry, made for puddle jumping and nature hikes. 100% GOTS-certified organic cotton french terry, ethically and sustainably made for babies, toddlers, and kids.

The Plush Collection

All warmth, no plastic: our snuggliest, warmest fleece for those chilly days of holiday markets and family skates. 100% GOTS-certified organic cotton fleece, ethically and sustainably made for babies, toddlers, and kids.

sustainable 🍃 ethical 🤝 no 💩

✨ just the best kids clothes for the planet.

Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on (and for) the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.

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