The softest, the snuggest, the coziest, the coolest.
We're on a mission to create the best kids clothes on the planet, driven by three fundamental impact-driving principles. Interested in carrying mini mioche in your retail shop? Please complete your application below.
(At this time we are exclusively approving new accounts in the USA and Canada with physical retail presence.)
β¨ just the best kids clothes for the planet.
Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on (and for) the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.