The softest, the snuggest, the coziest, the coolest.

We're on a mission to create the best kids clothes on the planet, driven by three fundamental impact-driving principles. Interested in carrying mini mioche in your retail shop? Please complete your application below.

(At this time we are exclusively approving new accounts in the USA and Canada with physical retail presence.)

Our favourite!

So beautifully soft and comfy. Our favourite items to put on our baby.

- Marilyn R.

Love Beanie - Hats - Sky - 0-3 months - mini mioche

Super cozy!

Love these onesies, definitely prefer them to other brands. The fabric is a thicker, less prone to stains and tears - super cozy with just the right amount of stretch.

- Sam

All my baby wears!

This is all my baby wears, during the day, and even to bed. He has onesies in every color and has been wearing since birth. Love the quality!

- Soraya W.

sustainable πŸƒ ethical 🀝 no πŸ’©

✨ just the best kids clothes for the planet.

Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on (and for) the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.

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