the ✨ best for a reason
The bigger they get, the more they understand - and these kids of ours are this planet's up-and-coming advocates. Teach them about sustainability, reducing their impact, going plastic-free, and choosing a non-toxic life. Let them dress themselves in our selection of neutral and neutral-adjacent shades, for comfy-cozy kids clothes and independent kiddos.
☁️ Insanely soft 100% GOTS-certified organics.
🐣 The cozy-comfy-cutest stuff in your kids’ closet.
🍃 Zero plastic waste and zero carbon impact.
🫶 Ethically well-made with non-toxic dyes.
🌎 1% of every dollar donated to climate initiatives.
the perfect not-so-basic basics
off season? try these instead.
✨ just the best kids clothes for the planet.
Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on (and for) the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.
