




8 centsper wear
ethically
well-made
zero carbon impact



the very best organic kids tees
the non-toxic kids capsule staple
What makes our tees so perfect? We start with our ultra-premium made-just-for-us lightweight 100% GOTS-certified organic cotton jersey, colour the fabric exclusively with AZO-free dyes, preshrink to ensure longevity, and then cut and sew the garments right here in North America. Our customers tell us they last an average of 8 years, and kids tell us they feel like wearing PJs all day every day.
done with tees? check out our other not-so-basics.
✨ just the best kids clothes for the planet.
Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on (and for) the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.