the sale rack
Big savings, little wardrobes. The sale rack is where you’ll find our soft, sustainable favourites at can’t-miss prices. We’re talking 100% GOTS-certified organic cotton essentials, non-toxic dyes, and timeless styles made for babies, toddlers, and kids up to 16 years old - all ethically produced in Canada. Think cozy hoodies, everyday tees, soft pants, and seasonless dresses that go from school to playground to weekend adventures. These aren’t trend pieces. They’re the same soft, sustainable staples you’ll find in our main collections - just in fewer sizes and colours. Which means when they’re gone, they’re gone. Stock up on elevated essentials while they last.





✨ just the best kids clothes for the planet.
Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on (and for) the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.