spring shades
The latest and greatest, brightest shades of the season. Bring on the sunshine with these warm-weather approved new favourites. Rock a monochromatic look or mix and match with your favourite classic mm colours for the perfect wardrobe for spring (and year-round). Made with 100% GOTS certified organic cotton.
✨ just the best kids clothes for the planet.
Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on (and for) the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.