A thoughtfully considered, Canadian-made collection designed exclusively for WMS.
🧵 Our non-toxic knits are proprietary and milled exclusively in Canada by us, for you.
🚛 We cut and sew, manufacture and sell, right here in Canada.
🔄 Softness and sustainability matter above all else.
Branding is included in prices. Discount codes cannot be applied. Free shipping on orders over $125.
The Cloud Collection
Effortless everyday: our perfect supersoft pieces for sunshiney days and year-round layering. Knit in our lightweight-but-durable 100% GOTS-certified organic cotton jersey, these are layering essentials that have been ethically and sustainably made for babies, toddlers, and kids.
The Cozy Collection
A hug for every season: our all season, transition-weather-approved midweight french terry, made for puddle jumping and nature hikes. 100% GOTS-certified organic cotton french terry, ethically and sustainably made for babies, toddlers, and kids.
The Plush Collection
All warmth, no plastic: our snuggliest, warmest fleece for those chilly days of holiday markets and family skates. 100% GOTS-certified organic cotton fleece, ethically and sustainably made for babies, toddlers, and kids.
✌️ minis are messy.
our clothes are clean.
Kids fashion is a dirty business. We've been cleaning it up since 2008.
We ethically manufacture exclusively with sustainable textiles and AZO-free dyes, are proud, active members of 1% for the Planet and are Climate Neutral Certified - ensuring your kids' closet is non-toxic and has zero carbon impact.
Join our famm. We're ready to join yours.
✨ just the best kids clothes for the planet.
Since 2008, we've made the softest, the snuggest, the coziest, the coolest baby, toddler, and kids clothes on (and for) the planet, created ethically at factories that pay employees a living wage, with sustainable materials that don't leave our planet worse off than we found it. We believe in passing it on, and our stuff is built to be beautifully outgrown, resold, and reworn by kid after kid after kid. We make our best basics for their best future, and we're so happy you and your little minimalist are part of the famm.
